Volkswagen Trucks & Bus changes its name
A start-up spirit associated with a long experience
Traton Group will keep the Volkswagen Trucks & Bus makes such as Man, Scania or Volkswagen Caminhões e Ônibus and Rio. The first three letters of the name ("tra") are also the first three letters of the words "transformation", "transport" and "tradition". The last three letters are a reminder of the work "tonnage".
The managers have expressed their intentions of injecting a "start-up" spirit in order to create new dynamics and merger of their different makes. The strategy mainly revolves around technology innovations, synergy development between teams, profitability search and new communication.
A will of emancipation with Volkswagen ?
The new name has no reference to Volkswagen, "Traton Group". This symbolic break-up, the manager want to show their will to form a strong and solid entity, reinforcing the cohesion between the internal teams. Furthermore, the CEO of Traton Group, Andreas Renschler, stays a member of the Volkswagen boards of director.
Many analysts think that this new name should go with an introduction on the stock market.