Iveco and the All Blacks : a renewed partnership
Iveco just announced the renewal of their partnership with the rugby players, the All Blacks (New-Zealand) during the "Vista 2017 All Blacks Northern Tour". It is a test-match tournament on the European continent.
What is this partnership about ?
Just as last year's tour, Iveco will give the team several vehicles to make it easier for them to go around. The players and team will have a Magelys coach ("Coach of the Year 2016") and two mini bus Daily Hi-Matic. It is important to highlight that this model was just awarded the "International minibus of the year 2017" title. All these vehicles will be customised with the team's colors. The renewal of this partnership shows the existence of similar values between Iveco and the new-Zealand rugby team. The European All Blacks tour started on November 4th and finished November 25th in Wales.
A partnership completed by a charity project
The other important part of this partnership is the auction of the Daily Hi-Matic All Blacks, signed by the players. The sale started on November 14th on the CharityStars website. The profits will go to UNICEF in order to defend kids' rights and improve their living conditions. This charitable work isn't the first, since in the last years, the auctions of a Magelys and a Stralis have been successes.
Editorial Manager
Responsible for content marketing and editorial manager of our news sections, Marie André joined the Via Mobilis group in 2017 after completing studies in linguistics and obtaining a professional license in SEO & web writing.
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