New marketing campaign for Volvo Trucks
For the Swedish National Day, Volvo Trucks created a “Swedish week” campaign that consists of 7 videos. These videos highlight the Swedish roots of he make in an entertaining way. Their latest campaign (cf : the Jean Claude Van Damme Video) was a success, and there is no doubt that this campaign on Youtube should be just as successful.
For the Swedish National Day, Volvo Trucks created a “Swedish week” campaign that consists of 7 videos. These videos highlight the Swedish roots of he make in an entertaining way. Their latest campaign (cf : the Jean Claude Van Damme Video) was a success, and there is no doubt that this campaign on Youtube should be just as successful.
Volvo Trucks’ successful “Swedish week”
Launched at the beginning of June, in time for Swedish National Day (June 6), the campaign aims at promoting the Volvo Trucks Swedish culture with themes such as innovation and road safety. The leading role is played by Swedish actor Peter Stormare.
When they called and asked me if I wanted to be involved, it was as if ABBA had reformed and wanted me to act in a film with them," says Peter Stormare.
Volvo Trucks campaign’s goal
Volvo Trucks’ goal is to showcase their Swedish heritage and to show how it influenced the development of Volvo Trucks as we know it today.
The campaign ran from June 2-8th 2014 and the videos can be seen on Volvo Trucks’ Youtube channel.
Videos of the Volvo Trucks’ “Swedish week”
New marketing campaign for Volvo Trucks
For the Swedish National Day, Volvo Trucks created a “Swedish week” campaign that consists of 7 videos. These videos highlight the Swedish roots of he make in an entertaining way. Their latest campaign (cf : the Jean Claude Van Damme Video) was a success, and there is no doubt that this campaign on Youtube should be just as successful.
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